Most companies today utilize blogs as a central part of their marketing campaigns, and for good reason. Blogs cost less than traditional advertising and bring more organic traffic to your site. They boost awareness of your brand without costing a fortune like traditional advertising. Here are seven blogging statistics that illustrate just how beneficial having a company blog is to your business.
1. People Read Blogs
80% of Internet users in the U.S. interact with blogs and social media, according to Demand Metric, with 66% of marketers using blogs for their social media content. What does this mean for your business? Blogs get seen. They reach a wide audience and they increase awareness of your brand.
Many users ignore advertising and unsubscribe from marketing emails, but they actively seek out content articles, making blogs one of the most effective ways of increasing traffic to your site. Users who read the content published on your blog often perceive a relationship between themselves and your company and feel a sense of trust and loyalty that will keep them coming back.
2. Companies with Blogs Generate More Leads
According to Demand Metric, companies that have blogs generate 67% more leads than those that don’t. Even more impressively, small businesses that blog receive 126% more lead growth than ones that don’t, according to ImpactPlus.com. The power of blogging in lead generation is unparalleled by other forms of marketing.
Delivering high-quality, relevant content also increases your brand’s image and encourages loyalty from potential customers so those leads are likely to truly pay off.
3. Blogs Increase Search Engine Rankings
Including a blog on your website increases your chances of ranking high in search engine results by over 400%, according to Hubspot.com. Sites that publish frequent posts signal to search engines that they are legit sources of information. Having a blog also increases the number of pages indexed by search engines so your site is more likely to wind up in front of your target audience.
Using professional content writers to produce your blog posts will ensure they are optimized for search engines so you can rest assured you will get the results you are looking for.
4. Content Marketing Leads to More Conversions
Blogs reach more users, generate more leads, and get your website ranked higher in search engines. But will they ultimately result in more conversions? According to Content Marketing Institute, the answer is a resounding yes. Content marketing results in six times as many conversions as other forms of marketing.
Depending on your business and goals, a conversion might be a completed sale, a newsletter sign-up, or any other type of engagement you are trying to get users to perform on your site. Traditional marketing lags in converting customers because users are tired of seeing ads, often blocking or ignoring them.
Many companies spend a large portion of their budget on advertisements and receive very little return on their investment. Content marketing gives users the information they want in the format they prefer to interact with. And it builds a sense of trust in customers that leads to high conversion rates and brand loyalty.
5. More Blog Posts Lead to More Visitors
When it comes to blogs, more is better. According to Impact Plus, having 21-54 blog posts increases blog traffic by 30% and traffic increases to 77% with 52 or more posts. It’s not enough to start a blog and put up an occasional post. To get the most benefit from your blog, you’ll need a constant stream of content. In fact, 67% of bloggers report strong results from publishing daily, according to HubSpot.
Blogging is a tool your business can’t afford to do without, but chances are, you don’t have the time to publish daily posts. Content agencies can alleviate the burden of producing such a high volume of quality posts. They have the experience to ensure your articles rank highly in search engines and reach your target audience.
6. Blogging is Time Consuming
In 2022, the average blogger spends 4 hours and 10 minutes on each article, compared to 2 hours and 24 minutes in 2014, per Orbitmedia.com. This is largely because the minimum word count required to produce the greatest results has continued to increase, with 55% of companies seeing the strongest results from blogs of 2000 words or more. For even better results, aim for over 3,000 words per article.
Creating blog posts that will resonate with your target audience takes work. You will need to determine what information users are looking for and the phrases they search for most often. Before writing, you need to thoroughly research the topic so that you can provide quality content that will engage readers. Alternatively, you could leave this hassle in the hands of an expert writing agency like ours!
7. Content Marketing is Affordable
Despite its power to generate strong leads and increase traffic to your site, content marketing is actually less expensive than traditional advertising. Demand Metric estimates that content marketing costs 62% less than traditional marketing and generates three times as many leads per dollar spent.
Reputable content marketing agencies offer affordable rates for blog posts created by highly skilled writers who know the ins and outs of search engine optimization. In addition to writing well-researched, polished articles, they will do the time-consuming work of researching keywords and inserting images, both of which greatly improve blog performance.
Final Thoughts
Companies with blogs generate more leads, experience increased site traffic, and effectively turn visitors into paying customers. Creating the content that users want to interact with requires time and effort but pays off big in the long run. Blogging is the marketing strategy trusted by the biggest names in business and it continues to grow in popularity as more companies realize what a powerful tool it is.
Contact Writly Agency today to receive high-quality blog content from Writly’s experienced team of native English writers. Writly will provide your business with customized blog posts at affordable prices so that you can concentrate on running your business while we ensure your site reaches as many potential customers as possible.